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Corporate Social Responsibility can
build a Prosperous Business |
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CSR Initiatives: Rice Bucket Challenge
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The
#RiceBucketChallenge was started on August 22, 2014 on Facebook in India by
our friends and associates in Hyderabad Mrs. Manju Latha Kalanidhi and Mr.
Vijeye Devuni. The #RiceBucketChallenge involves donating a bucket of rice to
a poor person or family. The #RiceBucketChallenge enables companies having
very small CSR budgets achieve their CSR compliance. The
#RiceBucketChallenge initiative went viral on Facebook and social media and
many celebrities, corporate, campuses, colleges, households participated in
big numbers. On #RiceBucketChallenge Facebook page alone 65,000+ people have
participated by giving their like to the page and over 4,000 people have
uploaded their photos of participating in the said initiative. Between one
year 2014 to 2015 over 100,000 Kgs. of rice got distributed peer-to-peer
in India alone under this initiative. Over 30
Corporate Companies such as Microsoft India, ADP, Infotech Park,
BigBasket.com, Air Costa and campuses like University of Hyderabad, Manipal
University, Apoorva Degree College in Karimnagar, KITS Warangal, etc. have
participated in #RiceBucketChallenge. Several film
personalities from Hollywood, Bollywood and South India have also
participated in # RiceBucketChallenge initiative. To name a few Miley Cyrus,
Karan Johar, Mahesh Bhatt, Priyanka Chopra and Suchitra Krishnamorthy. The
#RiceBucketChallenge also went viral in rice growing countries of South East
Asia and South America. The initiative was also coverage in international and
domestic media like BuzzFeed, Quartz, Huffington Post, Chicago Tribune, CNN,
BBC, CNBC, NPR, NDTV, Time, Hindu and many other news websites. The
#RiceBucketChallenge initiative has won several accolades and awards as
under:
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Copyright
@2016 Saraswati Aastha Trust. All rights reserved |
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